Brand Story | San Yin Tang
From a young age, I have had an inextricable connection with tea.
In my childhood, there was a tea area in my home that my father had carefully arranged. A marble tea tray that he had carefully selected was paired with fine teas from high mountains all over the country, making it a quiet corner of the home.Whenever guests visit, I always eagerly volunteer to be a "little tea master." From then on, the aroma and temperature of tea have been deeply ingrained in my heart.
As I grew up, I worked in the Taiwanese agricultural trade, traveling to various production areas across Taiwan and to different countries, even managing factories overseas. No matter where I was, tea was always an indispensable part of my travels and my leisure time.After a busy day, brewing a pot of tea, with its fragrant aroma, seems to wash away all fatigue, calming the mind and stabilizing the breath. This cup of tea not only soothes the body but also calms the soul.
As time went on, tea became my language for communicating with the world.Whether they are clients or friends, everyone knows I love tea. Whenever we meet, I always give them a box of carefully selected tea; they also always reciprocate by giving me good tea from their hometowns to share.Thus, the title "tea lover" became widely known among his friends.
Experience and enjoy life through tea drinking.
As we grow older, living in this fast-paced era, we're used to hurriedly scrolling through our phones while quickly gulping down a drink.
Here, we want to bring you a different experience.
"Using tea as a starting point, let's temporarily set aside the noise of the outside world, return to the present moment, and listen to our own breath."
Choose a good tea, watch the leaves dance and unfurl in the water, the water gradually darkens, and the aroma is gently released.
Take a sip, feel the tea swirling on your tongue, and let its sweetness slide down your throat. These few minutes, seemingly ordinary, are actually a profound exercise.
"In tea, we learn to wait, and we also learn to savor the flavors."
Don't rush to swallow, don't rush to catch up on the next leg of your journey.
Because true beauty is never about rushing, but about pausing to appreciate it.
Thus, drinking tea became a way of life:
It is about leaving space for oneself amidst chaos;
It is about finding a place of stability amidst pressure;
It is in the ordinary days that we rediscover the warmth of life.
Three Ways to Drink
"Not for quenching thirst, but for calming the mind—a dialogue between tea and the heart."
The name "San Yin Tang" (Three Drinks Hall) originates from a famous line in the tea poem "Drinking Tea and Mocking Prefect Cui Shi" by the Tang Dynasty monk Jiaoran:
One drink washes away drowsiness, and a feeling of clarity fills the world.
Another drink refreshes my spirit, like a sudden shower of light dust.
Three drinks and one attains enlightenment; why bother to painstakingly overcome afflictions?
The poem describes the three realms of tea, which are also the core of the "San Yin Tang" brand:
First drinkIt refreshes the mind and revitalizes the body and mind.
Drink againCalm your mind and appreciate the elegance and purity of tea.
three drinksA calm mind, a path to enlightenment through tea, and a clear understanding of one's true nature.
"San Yin Tang" visits major tea-producing regions to carefully select every tea with pure flavor and superior quality. Every sip is not only a careful appreciation of the aroma and mellowness of the tea, but also a reflection on life. In this fast-paced and chaotic era, we hope that a good cup of tea can help you retain a moment of tranquility and allow life to return to itself.
San Yin Tang invites you to drink with nature, drink with your heart, and drink with life.
Brand belief
Through tea, we convey an attitude of "slow living":
Drink your tea, sip it slowly.
Drink at your own pace, drink with your own unique flavor.
Find inner peace and balance in every sip of tea.
Let the aroma of tea settle with time, and let your mind relax and unwind.
Brand spirit
Tea is more than just a beverage.
It is culture, time, and state of mind.
San Yin Tang was born from a deep and affectionate gaze upon tea culture.
Drawing on historical insights and combining them with modern needs,
To create a modern tea brand that combines culture, aesthetics, and health.
Whether you're rushing around in the city or sitting alone in the countryside,
A cup of tea is the beginning of a conversation with yourself.
